In case you're not aware, our first Kickstarter for The Coming Dark, Chapter One: Into the Light has finally launched on Kickstarter.
Initially, based on the information we had from the past, we intended to release it through the DM's Guild. That reasoning is based on WotC's (Mike Mearls, specifically) response to my question in the Reddit AMA with Mike Mearls and Chris Lindsay from January 15th:
You would think that would be cut and dry. Well, that's not the case.
Yesterday I was contacted by the Director of Publishing and Marketing at OneBookShelf. His email contained the following:
Someone linked us to your Kickstarter and I wanted to touch base about a few things. DMsGuild creators cannot release titles on both DMsGuild and DriveThruRPG and they cannot use Kickstarter to "sell" their DMsGuild publications.
The wording on your Kickstarter makes me think this is more of an OGL type product, which is great because we have a ton of awesome 5e OGL content on DriveThruRPG and you are already set up to sell there.
You would only need to remove the DMsGuild elements (logos and text) from your Kickstarter page and continue on with your plans to sell on and fulfill your project via DriveThruRPG.com.
At first I thought it was simply semantics... My original listing made references to Drive Thru RPG even though I mean the DM's Guild; the reasoning is that, let's face it, both websites are one in the same and differ only in branding. So, in response to that email, I removed all references to Drive Thru RPG and stuck to my plan of releasing for the DM's Guild.
I just received the following email, from the same person at OBS:
The issue is you are in violation of the license on DMsGuild with your Kickstarter. All DMsGuild creations must remain exclusive to that storefront. They cannot be sold on DriveThruRPG, other storefronts, nor via Kickstarter tiers.
While it is true someone could run a Kickstarter to fund artwork or development of a DMsGuild title, they cannot offer tiers that provide backers copies of the title product. So, I imagine tiers would have to be "special thanks" or "game with the designer at Gen Con" or "your likeness used as one of the NPCs" all backers would still have to buy the book on DMsGuild once it launched as the publisher wouldn't be able to sell them a copy via crowdfunding.
Now think about that for a second... I can use Kickstarter to fund art for a project, but I can't actually provide that product as a reward to my backers once it's done. Backers are REQUIRED to purchase it through the DM's Guild, even though they already provided funds via backer rewards.
What I don't get is that I, at my discretion, do a few things to circumvent this:
- Provide my product on DM's Guild FOR FREE or "pay what you want" (which could also be zero). Backers pay what they paid for it; anyone else gets it at whatever price or free. Not exactly the best solution from a business sense, but that's an option.
- Provide my product on DM's Guild at whatever price I choose, but give a discount coupon to all my backers for them to acquire it at no cost to them. Based on the above, not exactly sure I can do this either.
- Provide my product on DM's Guild, but require all backers to pay more than they've already paid to get it there. This feels unethical.
- Provide my product on DM's Guild, but buy copies myself and send them to my backers. This feels... well... stupid.
But, in light of my past legal issues with D&D publishing, I really don't have much a choice here... Until I get further clarification from Wizards of the Coast (with which I'm trying to communicate, but they don't exactly have an easy way of doing that), I will likely switch my product to go OGL. I'm not happy about doing that, but this goofball licensing agreement doesn't give me a lot of choice.
I will continue to try and get additional information, and will update this accordingly when I do.
Update 4/29/16: Yet another response from OBS...
The DMsGuild license specifically agreed to by content creators states that all DMG titles are exclusive to the DMsGuild.com storefront. Putting the PDF on Kickstarter violates that exclusivity. You are specifically listing your title (understanding that it isn't officially released yet) on another site and not on DMsGuild. It wouldn't be available on DMsGuild until after you've collected funds and finished the project.
DMsGuild creators do not currently have the tool set to upload PoD files themselves.
It does sound like making adjustments and releasing this title on DriveThruRPG as a 5e OGL product would work better for your overall setup.
First off, since the point of the Kickstarter is to fund editing and art, that it won't be available until after - well after, actually - the project ends is kind of a given.
Secondly, that poses an interesting problem... if I go the DM's Guild route, I can't offer hardcover discounts to my backers because there's no way for them to actually get a hardcover through the DM's Guild anyway. It *must* be done through DTRPG's default site, so the OGL is the only way to get a hardcover for any 5E product.
Update #2, 4/39/16: Mike Mearls has responded to my inquiries...
@BrainClouds they have the final say, as they're the ones who created the legal text and manage the program.
— Mike Mearls (@mikemearls) April 29, 2016
Well that settles that I suppose.
As several of you may know, I've had a little project of mine - the campaign The Coming Dark - in development for quite some time. Almost five years, to be precise... it's technically the reason this blog exists.
Over a year ago I decided that I was going to launch The Coming Dark, Chapter One: Into the Light as a Kickstarter. That's easy to say, but the fact that I'm writing this a year later without having launched anything yet says otherwise. I think that deserves explanation, or at least discussion; doing so may or may not my product or my image, but I feel some things need to be said.
Fear of Failure
If you follow me on Twitter, you know that sometimes I'm probably more open about my personal problems than I probably should be. After all, here I am trying to come across as an industry professional and a publisher but at the same time I'm talking about my own personal problems and issues. I know it's probably inappropriate, and I've had many people tell me "you know, maybe you shouldn't say that publicly"... but I don't exactly have anywhere else to say it.
I've mentioned this before as well: although I don't have a clinical diagnosis, I'm reasonably sure I regularly suffer from depression. Granted, I'm not a doctor, but I can sort of feel that I suffer from it more often than most. With that comes a sense of despair and a fairly large lack of motivation to do anything, even those things that you love. As a result of this feeling, I've lost count at how many times I've looked at this campaign and thought "what am I waiting for to publish this? I'll get on that tomorrow!" ... and never do. Be it depression, be it fear of rejection, be it aversion to briefly becoming a shameless salesman while the listing is active... it's always something that makes me think "I'm not ready."
In the back of my mind, there is also that fear that I may fail. This project is very personal to me - it's actually dedicated to both of my recently deceased parents - and I can't help but think that a failed Kickstarter would be mentally disastrous. I have the fear that if that does happen - however unlikely it may be - I would have failed them and failed myself, and I likely wouldn't be able to ever recover from it.
Fear of Success
I'll be totally honest here: for a while, I've been horribly terrified at the possibility of overwhelming success. I have what I consider a very small goal ($2K), but I have this fear that if the Kickstarter does overwhelmingly well and I suddenly have tens of thousands of dollars handed to me on a silver platter... given the personal problems I deal with on a daily basis, would I actually use that money for what it's intended for?
I am openly critical of projects that raise an ungodly amount of money and three months later say "we spent it all on shoes and don't have anything to give you." Having that happen to me terrifies me to the point of paralysis; fear of making the wrong decisions, or fear of making inappropriate decisions, makes me feel that I would rather not be in that situation at all. I don't want overwhelming success, so what would I do in light of such success? Spend it on actually fulfilling purchases or buy a container full of mammoth tusk d20s?
Fear of Exposure
You may not have noticed because the internet is what it is, but you'd be hard pressed to find a photo of me online; those photos of me that are out there weren't actually posted by me. That's actually on purpose, and I honestly prefer to hide behind my "digital rabbit" avatar than use my actual photo. I've hidden my appearance so well that at GenCon 2013 nobody would have known who the hell I was if it wasn't for the Twitter ID on my show badge.
Why? You see, I've actually been "doxxed" before... As a result of an alternate reality game I was once involved with, I was throw to the wolves that are 4chan. I've had photos of me posted on public forums I frequent in an effort to mock and humiliate me. I've been crank-called as a result of this exposure. I've been threatened online, and I've had my family threatened (even though they knew nothing about them) as well. Suffice to say, it wasn't pretty or pleasant, and it's not something I'd like to go through ever again.
Since then I've retreated to being the "digital rabbit" avatar (which was part of the first alternate reality game I ran), and I've effectively built a brand around that image. I have thousands of followers on Facebook and Twitter, but outside of close friends and family I'm pretty much known only by that image (for the next GenCon, I probably should get it made into a T-shirt...). It's who I've become, and what I'm known best as.
Because of past experiences, the idea of making a video for the sake of Kickstarter concerns me. I've weighed whether it's necessary, and depending on who you ask it may or may not be, but these days once your image is out there it stays out there... Five years ago it was possible to purge, but not now. I've been stung before, and those scars haven't quite healed yet.
Whether a video is absolutely necessary or not is up to discussion, but I can't get myself over the stage fright and the thought that I would have to step out from behind ths curtain I've built just to shill my product. Is it necessary? Is it worth it?
I've been thinking long and hard about this, and have come to the conclusion that TCD: Chapter One needs to be launched one way or another. And now, with the recent release of the 5E licensing, it's the best time to do that.
So I'm going to take a very big risk: I'm going to launch it without a video... focusing all my efforts on the copy on the page. The way I see it, my goal isn't very high so it should be OK... and, worst case, if I see it's not going to make it I have two options: (1) create a video while the project is active, or (2) re-launch it with a video after the first one fails. If all goes well, I won't need the video at all and life goes on.
I know the numbers... I know the likelihood of success is higher with a video... but I think I can still make it.
I'm in the process of tweaking the listing, but barring any convincing arguments or discussions it's going to get launched and launched soon.
So, if you've read this far, what do you think?