As several of you may know, I've had a little project of mine - the campaign The Coming Dark - in development for quite some time. Almost five years, to be precise... it's technically the reason this blog exists.
Over a year ago I decided that I was going to launch The Coming Dark, Chapter One: Into the Light as a Kickstarter. That's easy to say, but the fact that I'm writing this a year later without having launched anything yet says otherwise. I think that deserves explanation, or at least discussion; doing so may or may not my product or my image, but I feel some things need to be said.
Fear of Failure
If you follow me on Twitter, you know that sometimes I'm probably more open about my personal problems than I probably should be. After all, here I am trying to come across as an industry professional and a publisher but at the same time I'm talking about my own personal problems and issues. I know it's probably inappropriate, and I've had many people tell me "you know, maybe you shouldn't say that publicly"... but I don't exactly have anywhere else to say it.
I've mentioned this before as well: although I don't have a clinical diagnosis, I'm reasonably sure I regularly suffer from depression. Granted, I'm not a doctor, but I can sort of feel that I suffer from it more often than most. With that comes a sense of despair and a fairly large lack of motivation to do anything, even those things that you love. As a result of this feeling, I've lost count at how many times I've looked at this campaign and thought "what am I waiting for to publish this? I'll get on that tomorrow!" ... and never do. Be it depression, be it fear of rejection, be it aversion to briefly becoming a shameless salesman while the listing is active... it's always something that makes me think "I'm not ready."
In the back of my mind, there is also that fear that I may fail. This project is very personal to me - it's actually dedicated to both of my recently deceased parents - and I can't help but think that a failed Kickstarter would be mentally disastrous. I have the fear that if that does happen - however unlikely it may be - I would have failed them and failed myself, and I likely wouldn't be able to ever recover from it.
Fear of Success
I'll be totally honest here: for a while, I've been horribly terrified at the possibility of overwhelming success. I have what I consider a very small goal ($2K), but I have this fear that if the Kickstarter does overwhelmingly well and I suddenly have tens of thousands of dollars handed to me on a silver platter... given the personal problems I deal with on a daily basis, would I actually use that money for what it's intended for?
I am openly critical of projects that raise an ungodly amount of money and three months later say "we spent it all on shoes and don't have anything to give you." Having that happen to me terrifies me to the point of paralysis; fear of making the wrong decisions, or fear of making inappropriate decisions, makes me feel that I would rather not be in that situation at all. I don't want overwhelming success, so what would I do in light of such success? Spend it on actually fulfilling purchases or buy a container full of mammoth tusk d20s?
Fear of Exposure
You may not have noticed because the internet is what it is, but you'd be hard pressed to find a photo of me online; those photos of me that are out there weren't actually posted by me. That's actually on purpose, and I honestly prefer to hide behind my "digital rabbit" avatar than use my actual photo. I've hidden my appearance so well that at GenCon 2013 nobody would have known who the hell I was if it wasn't for the Twitter ID on my show badge.
Why? You see, I've actually been "doxxed" before... As a result of an alternate reality game I was once involved with, I was throw to the wolves that are 4chan. I've had photos of me posted on public forums I frequent in an effort to mock and humiliate me. I've been crank-called as a result of this exposure. I've been threatened online, and I've had my family threatened (even though they knew nothing about them) as well. Suffice to say, it wasn't pretty or pleasant, and it's not something I'd like to go through ever again.
Since then I've retreated to being the "digital rabbit" avatar (which was part of the first alternate reality game I ran), and I've effectively built a brand around that image. I have thousands of followers on Facebook and Twitter, but outside of close friends and family I'm pretty much known only by that image (for the next GenCon, I probably should get it made into a T-shirt...). It's who I've become, and what I'm known best as.
Because of past experiences, the idea of making a video for the sake of Kickstarter concerns me. I've weighed whether it's necessary, and depending on who you ask it may or may not be, but these days once your image is out there it stays out there... Five years ago it was possible to purge, but not now. I've been stung before, and those scars haven't quite healed yet.
Whether a video is absolutely necessary or not is up to discussion, but I can't get myself over the stage fright and the thought that I would have to step out from behind ths curtain I've built just to shill my product. Is it necessary? Is it worth it?
I've been thinking long and hard about this, and have come to the conclusion that TCD: Chapter One needs to be launched one way or another. And now, with the recent release of the 5E licensing, it's the best time to do that.
So I'm going to take a very big risk: I'm going to launch it without a video... focusing all my efforts on the copy on the page. The way I see it, my goal isn't very high so it should be OK... and, worst case, if I see it's not going to make it I have two options: (1) create a video while the project is active, or (2) re-launch it with a video after the first one fails. If all goes well, I won't need the video at all and life goes on.
I know the numbers... I know the likelihood of success is higher with a video... but I think I can still make it.
I'm in the process of tweaking the listing, but barring any convincing arguments or discussions it's going to get launched and launched soon.
So, if you've read this far, what do you think?